Matt Scarrott: Sports betting industry has yet to achieve real personalization

In this interview with CalvinAyrem’s Becky Liggero, Matt Scarrott of BetVictor shares his thoughts on the key area the sports betting industry needs to improve—personalization.

All sportsbooks share a single goal and that is to provide an engaging and more gamified experience to their players. To do that, operators use advanced personalization strategies so that punters will only see the sports that they want to bet on.

However, providing real personalization is far from a simple mission. Operators need to analyze player behavior and predict what they will likely bet on next. Matt Scarrott, director of Sportsbook and VIP at BetVictor, believes providing a more personalized experience for in-play bettors is an area that still has some room for improvement.

“Real personalization, I don’t think anyone’s quite got there yet, what we try and do is put the right markets in front of everybody, we haven’t quite got to the individual customer level yet. So it’s more about getting the individual events right,” Scarrott told CalvinAyrem.

Scarrott shared that BetVictor are working on new and exciting strategies to provide a more personalized experience for in-play bettors.

“Scoreboards are a big area. We are just trying to renew our top sports, you’ll start to see those games rolled out over the next few weeks.” Scarrott said. “What we’re trying to do is put the right markets of everybody rather than we haven’t quite got to the individual customer yet. So, it’s more about getting individual events right.”

Operators also face several in-play challenges in real-time messaging and push notifications. poker indonesia He pointed out that the speed of real time makes most of the messages to the players were pretty much out of date.

“It’s difficult actually, in-play, because it moves so fast. By the time you’ve got the message ready and got it out, it is pretty much out of date—even to tell people just before it starts,” Scarrott said. “In football, if we’re go again at halftime, we need something relevant to talk about. You don’t just want to say it’s ‘two-nil’… it’s boring. You need an event to have happened during the game to talk about to try and grab that interest.”

But Geisenberger said Delaware will need a flood of new wagers to pump up its current level of profits.

“We may see a bump when it first starts and during this NFL season, but as more states come on line, that very well may flatten,’’ he said. “I don’t think we’ll see some huge windfall from this.’’

Updates with first bettors in third paragraph.

–With assistance from Eben Novy-Williams and Ira Boudway.

To contact the reporters on this story: Jef Feeley in Wilmington, Delaware at jfeeleybloomberg;Christopher Yasiejko in Wilmington, Delaware, at cyasiejko1bloomberg

To contact the editors responsible for this story: David Glovin at dglovinbloomberg, Flynn McRoberts, Joe Schneider.

2018 US Open expert picks, rankings, fantasy golf and betting tips

Looking for 2018 US Open picks, either for betting or fantasy golf games like DraftKings, FanDuel, Yahoo, Golf Channel or the PGA Tour?

We have your 2018 US Open rankings and expert picks, as we do each week of the PGA Tour season.

For the final time for the foreseeable future, the US Open is the second major of the year. Shinnecock Hills hosts again after a 14-year gap between the debacle of 2004 and today. This is a golf course that’s been lengthened by some 450 yards since Retief Goosen took just 11 putts on the back nine on Sunday to defeat Phil Mickelson. No two holes run parallel though Nos. 9 and 10 sort of do, the wind is a big factor, the rough will be nasty just off the fairway and driving will matter this week more than most on the PGA Tour.

Let’s go.

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  • For $75 per year or $225 for lifetime access, GNN+Forebucks members get even MORE, including our course fit modeling, Quality Stokes Gained data, course demand insights, grass-specific performance and further tools, as well individual access to fantasy expert Ryan Ballengee for your unique questions.
  • 2018 US Open rankings: Top 15 picks1. Justin Rose — Rose is built for the US Open. He drives well enough for Shinnecock, he has a great approach game, and his putting is above standard. What’s not to like?

    2. Dustin Johnson — DJ can win any tournament at any time. He’s not finished outside the top 17 this year. He won in 2016 on the toughest of US Open courses. His overall game is fantastic, and he’s pretty unflappable.

    3. Brooks Koepka — Koepka hasn’t had many reps this year, but his work of late has been remarkable. The only piece of his game struggling — according the numbers — is approach play. His last 10 rounds belie that.

    4. Henrik Stenson — Henrik Stenson’s had an all-around good season. If he hits a lot of greens this week — and he should given his amazing SG: Approach numbers — he has a good chance to win as anyone.

    5. Justin Thomas — Thomas is the No. 1 player in the world for a reason. He’s second on the PGA Tour in strokes gained from tee to green. He hasn’t finished worse than T-22 this year.

    6. Rory McIlroy — McIlroy is a world-class driver of the golf ball. His putting is suspect. Fortunately, his approach play should generally be good because he’s not going to hit a ton of short irons into these greens. He’s good a good chance here.

 

Delaware Beats New Jersey to Single-Game Bet Starting Line

— Delaware became the first U.S. state aside from Nevada to allow wagers on individual professional sporting contests, just three weeks after the U.S. Supreme Court freed states to do so.

Michelle Gustafson SPORTBETTING_GUSTAFSON

Dover Downs Hotel & Casino

Full-scale sports books opened at 1:30 p.m. Tuesday at Delaware’s three casinos, offering single-game bets on football, baseball, basketball, hockey and soccer. The move trumped neighboring New Jersey, whose challenge the court used to strike the prohibition. New Jersey lawmakers are scheduled to vote on new gambling regulations to accommodate single bets later this week.

The inaugural bet was made by Governor John Carney of Delaware, whose state was the first to challenge the federal sports betting ban in 2009. He put down $10 on the Philadelphia Phillies to beat the Chicago Cubs tonight at Wrigley Field. Carney was quickly followed by Stuart Feiner, a professional gambler from Long Island who bet $500 that the Pittsburgh Pirates would defeat the Los Angeles Dodgers.

Feiner said he came to the Dover Downs casino to support legal sports betting. “It removes the bad aura about betting as illegal and will encourage more people to participate,” said Feiner, daftar poker clad in black shorts and a black T-shirt with the words “I will kill your bookie.”

: Delaware Casinos, Vendors See Limited Benefits

Carney said the state had no plans to expand wagering outside casinos, adding that “I don’t expect” people will be able to bet at convenience stores and gas stations.

Delaware wasn’t racing to be the first to offer single bets after the nation’s highest court cleared the way on May 14, but had the advantage of having its regulatory system in place, said Rick Geisenberger, Delaware’s secretary of finance. One of four states grandfathered into a 1992 federal ban on sports betting, Delaware already operated a sports lottery that allowed bets on multiple games, known as parlays.

“It was more important for us to get it right than to have it first,’’ Geisenberger said. The state recently oversaw computer training of casino employees who’ll handle the bets.

Under Delaware’s gambling scheme, bettors have to place wagers in person at Dover Downs or one of the state’s other casinos, Delaware Park outside Wilmington or the Harrington Raceway & Casino, south of Dover.

Geisenberger said state officials are discussing an app that would allow gamblers to make bets over their phones if they are “geo-located,’’ meaning physically present, in Delaware. “That means if someone is registered with the casinos, they could place a bet from their car as they drive through the state.’’

Being first, though, may not mean much given that nearby states such as New Jersey and Pennsylvania will quickly have their own single-bet systems, said Chris Grove, managing director of sports at the research firm Eilers & Krejcik Gaming.

Can I Bet the Belmont Stakes Online From Connecticut, Rhode Island?

You are able to bet this year’s Belmont Stakes from Connecticut and Rhode Island online with an internationally licensed racebook in addition to a handful of US-licensed online racebooks, poker indonesia though the later will require you to provide your social security number and report tax winnings to the IRS.  SCROLL DOWN FOR MORE

Neither Connecticut or Rhode Island have horse racing facilities so you will need to bet on this year’s Belmont Stakes from home or on the road via your smartphone.

Most US-based online race books do not accept bets from the following states.

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The bill also clears away obstacles for any of Atlantic City’s casinos to offer sports betting, adding clauses to allow the Borgata, Caesars, Harrah’s, Bally’s and the Golden Nugget to offer sports bets despite ownership or partial ownership of professional sports teams.

A last-minute change allowed the Golden Nugget to take sports bets, despite the fact that its owner, Texas Billionaire Tilman Fertitta, also owns the NBA’s Houston Rockets. The bill previously shut the Golden Nugget out of sports betting, but a change allowed it to offer bets on sports other than basketball.

Fertitta thanked New Jersey for making the change and said he eventually hopes to convince state regulators to let the Golden Nugget take bets on basketball teams other than the Rockets, as Nevada regulators allow.

New York might not be too far behind New Jersey, Overmyer reported. A similar bill was introduced Monday.

New York legislators will try to pass the bill before a scheduled adjournment on June 20. That gives them just a week and a half to iron out the details.

N.J. Lawmakers Pass Sports Betting Bill

TRENTON, N.J. NewYorkAP — The New Jersey Legislature left little doubt about it’s view on sports betting.

It wants it, badly.

Both the Assembly and Senate pitched shutouts on Thursday, passing the measure 73-0 and 37-0, respectively. The bill is now heading to Gov. Phil Murphy’s desk.

The governor would not signal whether he would sign the bill — or even when he might decide.

“Governor Murphy looks forward to closely reviewing the sports betting legislation that was recently passed by the Legislature,” said his spokesman, Dan Bryan. “The Governor has long been supportive of New Jersey’s right to allow sports betting and he wants to ensure that the proposed regulatory scheme is fair and reasonable.”

Sources tell 2 the bill is not expected to be signed this week.

Monmouth Park Racetrack has been particularly eager to begin taking bets Friday, hoping to cash in on large racing crowds over the weekend.

Once it becomes law, anyone 21 or over will be allowed to place bets in person and eventually online at casinos and racetracks in the state.

You will be able to bet on all professional sports — everything from the winner down to prop best, like who catches the first touchdown.

“I just turned 21, so I can finally do it,” Monmouth County resident Chris Ryan said. “Gonna lose a little bit of my paycheck.”

“Heard you could bet on anything, poker domino like you could bet on are they going to throw deep are they going to throw short? If it gets that nuanced it might change fantasy football. It might change how you watch TV,” West Long Branch resident Abe Maldonado said.

You will not be allowed to bet on high school sports, and college sports have a stipulation, 2’s Steve Overmyer reported. You will not be able to bet on any event with a New Jersey college, so no Rutgers football or Seton Hall basketball. However, if a game involving two schools from other states is played in New Jersey, it’s fair game. You can bet on March Madness games, if a New Jersey school isn’t in the dance.

Three weeks ago, New Jersey prevailed in a Supreme Court case that struck down a federal law limiting sports betting to just four states. Now, any state is free to adopt laws legalizing it, and analysts expect most to do so. A report this week by Eilers & Krejcik Gaming predicted that only six states will not have approved sports betting by 2023.

“I think it will increase revenue for the whole state,” Belmar resident Phil Cola said.

“I think it will boost business, bring a lot of new people to the area,” Oceanport resident Janet Cosengino added.

Former state Sen. Raymond Lesniak, who led the fight for sports betting for eight years, predicted it will help turn around Atlantic City, where casino gambling had been in decline. The state’s casinos and racetracks would be able to offer sports betting once the governor signs the bill.

Can I Bet the Belmont Stakes Online From Massachusetts?

You are able to bet this year’s Belmont Stakes from Massachusetts online with an internationally licensed racebook in addition to a handful of US-licensed online racebooks, daftar poker though the later will require you to provide your social security number and report tax winnings to the IRS.  SCROLL DOWN FOR MORE

There is little in the way of any horse racing in the state of Massachusetts these days, however, the state is open to gambling overall with a new casino set to open soon.

The Belmont Stakes is the third leg of the Triple Crown and tends to be especially popular when an entry has already won the Kentucky Derby and Preakness Stakes.

Most US-based online race books do not accept bets from these states.

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The bill sets the tax rate for casinos at 8.5 percent, with an additional 1.25 percent payment to help market Atlantic City. The 1.25 percent add-on fee for tracks would be split among the host community and the county in which the track operates. Internet bets would be taxed at 13 percent.

Internet betting would begin 30 days after the rest of the law takes effect.

The bill also clears away obstacles for any of Atlantic City’s casinos to offer sports betting, adding clauses to allow the Borgata, Caesars, Harrah’s, Bally’s and the Golden Nugget to offer sports bets despite ownership or partial ownership of professional sports teams.

A last-minute change allowed the Golden Nugget to take sports bets, despite the fact that its owner, Texas Billionaire Tilman Fertitta, also owns the NBA’s Houston Rockets. The bill previously shut the Golden Nugget out of sports betting, but a change allowed it to offer bets on sports other than basketball.

Fertitta thanked New Jersey for making the change and said he eventually hopes to convince state regulators to let the Golden Nugget take bets on basketball teams other than the Rockets, as Nevada regulators allow.

Bet on Indiana to legalize sports wagering

A smart bettor would play the odds that the Indiana Legislature will legalize gambling on sports next year.

That will be possible thanks to a recent Supreme Court ruling that said the federal government can’t stop states from allowing sports wagering — a privilege that until now was reserved for Nevada.

The question will not be all that simple for Indiana, however. Legislators have much to decide beyond a mere “yes” or “no.”

As a philosophical question, Indiana said “yes” to gambling 30 years ago, when we set up a state lottery and started down a path that led to casinos and horse tracks.

Indiana held a competitive edge in gambling for several years, until neighboring states and Native American tribes decided they should get in on the action.

With more competition, Hoosier tax revenue from gambling has stagnated, so sports betting should give it a temporary boost.

Statistics say Americans are placing up to $150 million in illegal bets on sports every year. When sports gambling comes out of the shadows, it’s likely to grow even larger.

States figure they might as well get their cut of that money. But if the state slaps a tax on sports betting, poker indonesia how big should that cut be?

Actually, two bills to legalize sports gambling were tried in the Indiana General Assembly last winter. The authors wanted to have a law ready to go if the Supreme Court approved sports betting.

Those bills went nowhere, but they gave us some idea of how legislators are thinking. Both of them proposed a state tax of 9.25 percent on sports betting. That’s higher than Nevada’s 6.75 percent, but lower than some other states have proposed.

Pro sports leagues want a cut of the action, too. One of last winter’s two bills in Indiana played along. It called for pro football, basketball, baseball and hockey to receive 1 percent of the money wagered on their games in Indiana.

The pro leagues say they would use the 1 percent tax for “integrity programs,” presumably to prevent gambling from influencing the outcome of games.

Casino interests cried foul. They said giving 1 percent to pro sports would cut casino profits on sports betting by 20 percent.

Legislators will have to decide which “needy” group — pro sports teams or casino operators — is more deserving of that 1 percent.

Another question will be whether a gambler should have to go to a casino in person to place a bet on sports. Some states are likely to permit bettering over the internet.

Indiana casino interests say they don’t expect to make a pile of money on sports betting. They say any boost would come from more people visiting casinos and spending money on everything else. With that logic, Indiana might be ahead to skip the smartphone betting.

COLUMN: Sports betting isn’t a sure thing

I learned early about sports betting.

Before high school on Wednesday mornings during football season, I’d head for my dad’s gray metal lunch pail on the kitchen counter.

The betting slip for that weekend’s games would be inside.

Every NFL game was listed with the point spread, followed by a selection of college football games as well.

If you picked the winners in three games, you won $8 on a $1 bet.

If you picked four winners without a miss, you won $10.

I remember telling my dad, “This will be easy.”

Each Friday, I put up my $1 for my dad to place my bet.

Each Sunday, I agonized as the games went back and forth with my bet seemingly hanging in the balance on some meaningless last-minute field goal.

After missing all four of my picks one week, I told Dad that if you managed to pick all four wrong, the bookie should give you your money back out of pity.

Over the years, I’ve been in a few Super Bowl pools and wagered on the NCAA Basketball Tournament when I was in Las Vegas, but for the most part I learned my lesson about sports betting.

The best bet was not making any.

Last month, the Supreme Court struck down a 1992 federal law that banned sports betting. poker domino It cleared the way for New Jersey — and other states — to allow it.

The court’s decision was a legal one, not a moral one, and while I have no problem with placing an occasional wager, sports gambling does come with some baggage.

Most of us have heard about the Chicago White Sox throwing the 1919 World Series.

We know that all-time hit leader Pete Rose was thrown out of baseball for betting on games while he was a playermanager of the Cincinnati Reds.

But there are many other examples in which the integrity of the games have been compromised.

College basketball was rocked by a point-shaving scandal that involved seven schools in 1951, and another one in 1961 that led to 37 arrests at 22 different colleges.

Pro football players Paul Hornung and Alex Karras were suspended for the 1963 NFL season for betting on football games and associating with undesirable people.

In 1979, Boston College players were caught up in a point-shaving scandal.

And in 2007, an NBA referee was caught betting on games and was sent to jail.

Just a few years ago, Gov. Andrew Cuomo staked upstate’s economic future on new casinos that would attract visitors to different parts of upstate, including one in Schenectady. Revenues have been short of expectations so far.

On Tuesday, Delaware became the first state outside of Nevada to go live with sports betting at its three casinos, with the governor there placing the ceremonial first bet on the Philadelphia Phillies.

Our Voice: South Dakota should be open to sports betting

Last month, the door opened to betting on sports in South Dakota and other states where it is now illegal.

The U.S. Supreme Court ruled 6-3 to repeal the Professional and Amateur Sports Protection Act, a federal law enacted in 1992. The ruling means that states besides Nevada can decide whether they will permit gambling on sports.

This ruling has cleared the way for states like South Dakota to potentially earn huge amounts of cash. And though some might find the entire concept abhorrent, we believe South Dakota cannot afford to ignore this opportunity.

Estimates vary widely on how much money is illegally bet on sports in the United States. Most likely is wagered on professional sports, such as pro football.

Some experts estimate the range of money bet illegally to be $50 billion to $400 billion annually. UNLV’s Center for Gaming has estimated that nearly $5 billion was bet legally in Nevada in 2017.

South Dakota residents in the past have voted an emphatic no to new taxes like a state income tax, and an enthusiastic yes to new forms of gambling.

The state has gathered in more than $2 billion since the first video lottery machines were turned on in 1989. In 2017, video lottery accounted for 7 percent $105 million of revenue in the state’s general fund.

Change to state Constitution

Currently, the South Dakota Constitution does not permit sports betting in the state. To change it, daftar poker a state constitutional amendment would have to be placed on the general election ballot through the petition process or from an act of the state Legislature, and then passed.

A Deadwood gambling advocacy group already is discussing trying to put such a constitutional amendment on the ballot in 2020. Not only are Deadwood casino owners making plans for and dreaming dreams of possible legal sports betting profits, so are groups like the one who are trying to keep horse racing alive in Aberdeen and Fort Pierre.

“We think that thousands of South Dakotans want to wager in sports betting, but they want to do it in a legal, safe environment, and so we’d like to give them that opportunity,” Deadwood Gaming Association executive director Mike Rodman said. “I think that whenever we can take illegal gaming and make it legal and … regulated, it’s good for the consumer.”

Voting on sports betting and setting up regulations for it would be part of the process for states like South Dakota to see if sports betting is a right fit. If it eventually is, we would encourage leaders to study the best practices from the states who have gone before us.

Others see pitfalls in the logic of legalized sports betting, both intellectually and morally.

Leaders like former state representative and 2006 Democratic governor candidate Dr. Jack Billion of Sioux Falls. While acknowledging to the Sioux Falls Argus Leader that betting on sports is here to stay, Billion has opposed expanded gambling in the past.