Hammersmith, London – WEBWIRE – Wednesday, May 30, 2018

The first key change we’ve observed is in connection and engagement with sports betting millennials.

There have been a lot of changes in the betting industry over the past fifteen years – more than in the previous forty. From about 1961 to around 2000, cash betting remained virtually the same until the industry saw some minor regulatory adjustments; however, it wasn’t until online betting and daily fantasy sports DFS started to take hold that real changes were seen.

In the past four to five years, in particular, there have been a lot of changes in user trends in sports betting, including the increased prevalence and prominence of player performance aka player prop betting. One company that has been at the forefront of this shift in user preferences and in many ways been a pioneer for the innovation in player prop betting is Digital Sports Tech DST. DST Director and industry expert, Ari Lewski, has been closely observing the changes in sports betting to help ensure DST continues to be at the forefront of industry advancements and has valuable insight into where sports betting is headed.

“The first key change we’ve observed is in connection with the next generation of users coming through,” says Lewski. “These users, agen sbobet commonly referred to as millennials, are seeking a different type of engagement when betting on sports. These days, users have access to vision of all the games they bet on and, therefore, want a more immersive experience. I believe this alone has been one of the biggest contributing factors to the rise in popularity of in-play betting.”

In-play betting has evolved massively since its emergence 10-15 years ago, with many operators now offering a myriad of in-running markets to attract gamblers and increase volume. The primary catalyst for the more recently steep rise in popularity has been the advent of mobile betting and the penetration of smartphone devices. This has led to in-play betting representing anywhere up to 80% of turnover for most operators across Europe, a region dominated by in-play betting on football.

Lewski explains, “The other significant shift we’ve observed in the industry is the growing attention to player performance and, by extension, player-related betting markets. Another senior industry executive was recently quoted as saying that in certain sports and leagues the players are becoming stronger brands than the teams and I couldn’t agree more with this statement. The NBA is a great example of that ⎯ it’s a sport in its prime in terms of its global appeal and popularity, and it’s solely due to the proliferation of captivating, star players currently in the league.”

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